10 Best Link Tracking Software for Marketers for 2022
Affiliate tracking software is used primarily in this type of marketing
and it is designed for tracking the effectiveness and management of marketing
activities using various plug-ins installed on the partner websites.
What is link tracking
Link Tracking is vital because it helps businesses get an up-to-date
understanding of how visible and effective their marketing campaigns are.
Internet users often come across advertisement links and each time they click
on that link they are directed to one of the tracking domains before they land
on the intended URL.
10 Best Link Tracking Software for
Marketers
In this
article, I've compiled a list of the 10 best link tracking software that should
work well for your link tracking needs. The best part is they're all web-based,
so you don't have to worry about installing anything on your computer, and most
of the options are relatively affordable for most users. Just set up an account
(which doesn't even take long), copy and paste your links into the platform of
your choice, and let them do the rest. So what are you waiting for? Get started
with one of these link tracking software today!
1. ClickMagick.
Take any list of the best link markers of 2020; the chances are that you
will find ClickMagick among
the top three. It is an all-inclusive platform that lets you track and optimize
all your marketing models at the same time.
ClickMagick’s link tracking comes with abundant features, granting you
the power to track an entire sales funnel. It is compatible with almost every
advertising channel available today. And even better, the tool includes
advertising campaigns as well.
Top Features of ClickMagick.
·
Monitor and optimize an entire sales funnel with the
funnel builder that examines all the steps.
·
Advanced retargeting allows you to boost exposure and conversion rates.
·
Integrated affiliate marketing tools including dynamic links that are
incredibly useful for your campaigns.
·
Automated bot filtering ensures that all analytics and statistics are
accurate.
·
Multiple marketing tools and metrics that give you a comprehensive
analysis of how your campaigns are performing.
·
Expert academy with the latest tips and tricks on the market.
Pricing.
ClickMagick delivers two different plans, the Standard one at $67 and
the Pro Plan at $97. There is also a two-week free trial period for both plans.
We recommend that you try the standard plan to get familiar with the tools and
upgrade if your business needs it.
Website: Clickmagic.com
2. ClickMeter.
ClickMeter is another tracking software that is quite popular in the current
digital market. It stands out from the rest for having specific tools for
publishers and marketers, apart from marketing agencies alone.
The click-based link tracking can trace the viewer’s location and help
you segment them based on geographical region. Users can monitor and share the
results of their links in real time.
Top Features of ClickMeter.
·
Advertisers can employ the tool for tracing sales and conversions, and
to obstruct click fraud activities.
·
Affiliate marketers can benefit from cloaking links to hide the
destination URL.
·
Publishers can certify the visibility they get using views, clicks, and
conversions.
Pricing.
ClickMeter offers three plans and a 30-day money-back guarantee for each
package. Medium Plan is priced at $29 a month, and the Large and X-Large plans
are valued at $99 and $349 a month, respectively.
Website: Clickmeter.com
3. Improvely.
Improvely is another link
tracking service that is 100% compatible with all the major ad networks such as
Google, Facebook, and Bing Ads. Using the tool, marketers can point to the
source of every conversion as well as to detect the fraud-clicking activities.
Compared to ClickMagick, Improvely is more on the simpler side. However,
it is packed with features that are relevant and helpful to every marketer.
Top Features of Improvely.
·
Segment traffic while tracking links and receive a profile of viewers to
your site.
·
Detect, block and prevent bots along with details of the fake clicks
such as location, and even IP addresses.
·
White Label reports for agencies.
·
Data Import/Export from ad networks.
Pricing.
Improvely comes with four different plans starting at $29. You can pick
the package based on your business size from Freelancer, Start Up at $79, Small
Agency at $149, or Large Agency at a base price of $299 a month. Each plan is
also accompanied by a 14-day trial period.
Website: improvely.com
4. Affise
Affise is an online Affiliate Marketing
Platform designed for marketers, advertisers, and agencies to help track and
analyze their web-based advertising campaigns, in real-time. The user-interface
is highly intuitive; everything including creatives, changes, payments,
publishers, etc., are right where you need them to be and can be easily managed.
Top Features of Affise
Event Tracking and
Custom Goals
Billing for
Affiliates
Complete API Support
Carriers/ISP and
Device Tracking
Custom Report
Calculations
Pixel and Postback
Control
Referral Rewards
Custom Domain
Tracking
Pricing.
Affise’s pricing is simple and relatively affordable. The Basic plan is
available at $500 a month, with 40,000 conversion limit and 15,000,000
impression limit per month. Beyond that, Affise allows marketers to customize a
plan that best fits their needs and land on a tailor-made pricing package for
their business.
Website: https://affise.com/
5. Pretty Links.
Pretty Links enables you to shorten links using your own domain name (as
opposed to using tinyurl.com, bit.ly, or any other link shrinking service)! In
addition to creating clean links, Pretty Links tracks each hit on your URL and
provides a full, detailed report of where the hit came from, the browser, os
and host. Pretty Links is a killer plugin for people who want to clean up their
affiliate links, track clicks from emails, their links on Twitter to come from
their own domain, or generally increase the reach of their website by spreading
these links on forums or comments on other blogs.
Top features of Pretty Links.
§ Gives
you the ability to create clean, simple URLs on your website that redirect to
any other URL (allows for 301, 302, and 307 redirects only)
§ Generates
random 3-4 character slugs for your URL or allows you to name a custom slug for
your URL
§ Tracks
the Number of Clicks per link
§ Tracks
the Number of Unique Clicks per link
§ Provides
a reporting interface where you can see a configurable chart of clicks per day.
This report can be filtered by the specific link clicked, date range, and/or
unique clicks.
§ View
click details including ip address, remote host, browser (including browser
version), operating system, and referring site
§ Download
hit details in CSV format
§ Intuitive
Javascript / AJAX Admin User Interface
§ Pass
custom parameters to your scripts through pretty link and still have full
tracking ability
§ Exclude
IP Addresses from Stats
§ Enables
you to send your pretty links via Email directly from your WordPress admin
§ Select
Temporary (302 or 307) or Permanent (301) redirection for your pretty links
§ Cookie
based system for tracking visitor activity across clicks
§ Create
nofollow/noindex links
§ Turn
tracking on / off on each link
§ Pretty
Links Bookmarklet
Pricing.
The Beginner plan normally costs $118 per year. It allows you to use
Pretty Links on 1 website. Its features include advanced redirect types, auto
create pretty links, and auto-link keywords.
The Marketer plan normally costs $198 per year. This plan allows you to
use the plugin on up to 5 websites. It includes all the features included in
the Beginner plan and adds advanced addons.
The Super Affiliate plan’s normal price is $398 per year. With this
plan, you’ll get the plugin license for up to 25 websites. It includes all the
features provided in Beginner and Marketer and additionally offers priority
support. Website: https://dash.trck.me/
6. LinkTrackr.
LinkTrackr comes with a
set of tools that enables every marketer to cover their needs of link and
performance analysis. Compared to the other tools listed here, you might not
find LinkTrackr an exceedingly brilliant platform. However, for those who are
looking for only the simple tools with not much sophistication, LinkTrackr will
be the perfect solution.
Top Features of LinkTrackr.
·
Link and Conversion tracking with complete accuracy without adding any
code on the website.
·
Link cloaking for affiliate marketers to secure commissions.
·
URL Rotator software that divides incoming traffic into different links
of landing pages.
·
PPC tracking for your paid campaigns and promotions along with Google
Adwords optimization.
Pricing.
LinkTrackr’s basic plan is one of the cheapest in the market, allowing a
beginner to benefit from the essential perks of monitoring URLs. The Basic
model is priced at $17 a month, Pro for $27 a month, and Hyper for $47 a month.
There is also a plan for Super Affiliates at $77 per month. Instead of monthly
payments, if you choose the yearly plan, it will get a 57% discount locked for
life.
Website: Linktrackr.com
7. Adsbridge
AdsBridge is an intelligent ad tracking platform and traffic
distribution system. It can actually do
a huge range of other things that will help to keep all your decision-making
information together in one place. Along with the basic tracking features,
AdsBridge provides advanced functionality like auto-optimization, multi-access
option, LP builder and more that can boost your campaign performance and make
tracking effective.
Top Features of AdsBridge.
·
conduct A/B tests of campaigns,
·
filter out the bot traffic,
·
see all possible information about traffic for its analysis and
optimization.
Pricing.
AdsBridge’s pricing is on the relatively expensive side, at a starting
rate of $89 per month. The Pro and Business plan will cost you $379 and $799 a
month. However it has a 14 day free trial. Marketers can also reach out to
create a custom plan to fit their specific requirements.
Website: AdsBridge.com
8. ThirstyAffiliates
ThirstyAffiliates is a great link management plugin for WordPress. It
lets you mask long affiliate links and insert smart links in posts, pages,
widgets easily.
Auto keyword linking is one of the important features of the plugin.
Assign a keyword for your link and set a limit. It will automatically insert
your affiliate link for the selected keyword in every page. This is a useful
method to save your time and boost revenue.
It can redirect users to a specific URL based on their geographical
location. For instance, you can send global visitors to Bluehost.com website
and Indian visitors to Bluehost India website if needed.
ThirstyAffiliates monitors inserted links and alerts for 404 errors to
avoid losing revenue. It will also apply link fixing scripts to make sure that
your links and up to date.
Integrated with Google Analytics, it tracks your links in real-time and
generate performance reports to find which brands work best for you. Their
performance status for the last 7 days, 30 days, and total are useful to
analyze the effectiveness of your recent marketing campaigns.
ThirstyAffiliates is a powerful link cloaking or uncloaking solution for
businesses, bloggers, and Amazon affiliates.
Top Features of ThirstyAffiliates.
·
Manage ads without the hurdles of installing a link.
·
Includes link cloaking features and dynamic affiliate links.
·
Beginner-friendly user interface.
·
Tracks banner ads, social media posts, site links, newsletters, and
more.
·
Exportable data.
Pricing.
- Blogger: By
paying $79 one time, get Autolinker add on and Stats add on for lifetime.
- Green Ninja: Pay
$149 and get AZON and Geolocations added to your plan.
- The LOT: With
$199, enjoy the benefit of all the add-ons for lifetime.
Website: ThirstyAffiliates.com/
9. Voluum.
This AI-powered and cloud-based tool has everything you are seeking in a
link tracker. And then some more. Regardless of your marketing platform and
advertising format, Voluum will get
you all the figures you need to understand where you are excelling and where
you can improve.
You can optimize and overlook all your campaigns from one place, run
numerous A/B split tests, and monitor the traffic.
Top Features of Voluum.
·
Application Programming Interface, a tool particularly useful for
developers giving you remote control over your account.
·
Optimized ad performance via A/B tests to establish which campaigns are
meeting the conversion goal.
·
Option to scale affiliate marketing business with reports, setting
workplaces for different teams, and listicle tracking.
·
Auto-optimize ad campaigns with custom tools.
Pricing.
Voluum presents four choices of plans for users. The Discover Plan at
$69 a month is perfect for beginners. The next three plans of Profit, Grow, and
Agency are priced at $149, $449, and $999 a month. If you have been using
another tracker, you can also an option of auto-migration of campaigns included
in each plan.
Website: voluum.com
10. linkly
Linkly is a cloud-based link management solution that allows enterprises
to monitor website traffic and user engagement via click tracking. It enables
users to customize generated links by adding domain names and track usage based
on location, platform, destination, or referrer.
Top Features of Linkly.
·
Custom Domains & Vanity URLs
·
Ability to Retarget People Who Clicked on Links
·
Ability to Customise Social Media Previews
·
Click Fraud Protection
·
Smart Redirects - Redirect users by location, device or use a link
rotator. Linkly can help with all of those
·
Shortening of mailto and other unusual links.
·
Link cloaking, if you need it.
·
Great tracking and reports.
·
Integration with a number of external tools and services, including
Zapier, Chrome, Firefox, Google Sheets.
·
Public API.
Pricing.
Linkly’s pricing is simple and relatively affordable. Linkly offers a
free plan of 1000 clicks per month, with all features in, and no credit card
required. After that, Linkly’s plan start at $29 for a personal plan and $79
for a business plan. Website: voluum.com
Summing Up.
Analyzing your marketing models’ performance could be the key to
recreating a successful campaign and eliminating the unprofitable ones. You can
buy one of the beginner plans of the tools listed above to understand more
about tracking tools. Once you know how you could benefit from them, consider
whether there is room for upgrades.
Frequently Asked Questions.
What are link trackers?.
What link trackers do is they essentially send you data about which of your promotion links are getting clicked, and how many times they have been clicked. Check out this guide to find out more about link tracking and discover the best link trackers.
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