Affise is a performance marketing software
for networks, advertisers & agencies to manage their affiliate networks,
track traffic, & optimize their results. It helps professionals automate
processes from the creative phase to conversions and from publishers to
payments. This tutorial describes how to use Affise software to track links easily.
Audience targeting
Managers can target a specific
audience based on geographic regions, mobile carriers, browsers and more.
Additionally, users can generate payouts in multiple currencies and export
billing information in several formats. Affise comes with an application
programming interface (API), which allows enterprises to modify and integrate
the platform with various third-party systems.
What are Affise Links?
Tracking is one of the most essential parts when it comes to affiliate marketing as it helps in the measurement of the performance of any advertising campaign.
Affise lets you
monitor the whole flow of data and records every action taken upon it, usually
it is interpreted through three crucial metrics: conversions, clicks, and
impressions.Affise comes in and relieves you
of all your worries about tracking your marketing activities. You may utilize
Affise monitoring to track impressions, clicks, leads, purchases, and nearly
any other user behavior you wish to track, whether you’re a direct advertiser
or an affiliate network.
Creating Your Affise Links
Affise Clicks tracking
To
be able to track clicks as Affise you need to be integrated with both
advertiser’s and affiliate’s systems
1) Advertiser
gives a tracking link to Affise’s customer;
2) Office’s
customer creates an offer and adds the link to ‘Tracking URL’ field;
3) The customer
generates a link for a specific affiliate on the page of an offer;
4) The client
provides the affiliate with this link;
5) The
affiliate adds this link to his tracking system;
6) The
affiliate generates his link on the basis of the Affise link and implements it
into a banner.
When
users click on one of the offers (banners that they see online), they actually
click on a tracking link. Thus tracking link is a special URL that networks at
Affise use to register the click, in a way that users won’t notice.
At Affise you
can also enable Parallel tracking. Important to remember here, that in order to
handle parallel tracking both affiliate and advertiser are to be compatible
with parallel tracking on their sides.
Conversions tracking
One of the most
important tracking metrics is conversion tracking, the tracking of the achieved
final actions. Tracking conversions is essential for creating further offer
payouts.
Basically,
there are 2 ways of tracking conversions:
1) C2S
(client to server) Integration is used when an advertiser has no
tracking tools connected to his website. It involves the usage of a special
pixel that is put into the code of success page (i.e. the page where users are
directed upon the desired action) to notify Affise system that a
conversion has occurred.
2) S2S
(server to server) Integration is used to get a notification on a
conversion from Advertiser’s system. It involves the usage of Postback URL – a
special URL that serves as a notification about the action made by a
user-generated in Affise system.
In conclusion
Affise is a
great all-in-one platform for marketers and brands. Their set of tools and
features will ensure that you’re getting the most out of your partner program.
Customer support is always here for you to help and pricing is very reasonable.
You should consider using this service with a 30-day
free trial if
it meets your requirements.
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