Are your looking for a concise Bitly Review? In this article, we shall review Bitly software, its features and benefits to marketers
What is Bitly
Bitly is an URL shortening software that helps organizations to
scale their businesses. The solution can be used to generate and share
customized links, enhancing the trust and validation levels between a brand and
its audience. Organizations can change the destination URL for short links,
including QR codes.
What Challenges do online
marketers face?
“Quality” content is well-thought-out and
well-written content that solves a reader’s or a prospect’s problem, answers
his or her questions, and that also looks clean and organized. However,
many links are long, wordy, and just look messy, but are necessary for SEO
purposes.
Problems
with sharing long links
Links help describe the content,
but are lengthy and aren’t exactly the easiest to share in emails, on web
pages, or on social media. Additionally, short links are also seen as more
trustworthy and appear less “spammy” and suspicious to readers and prospects. In today’s time, this is no longer a
problem with Bitly. Bitly’s service is regarded as the largest URL shortener in
the world.
Creating short branded
links
It is very profitable today to use short, easily recognizable
links to build and protect your brand. Branded links have a 34% higher click
through rate than non-branded links. This means that they can get more eyes on
your brand and its content. Your brand recognition will increase as your click
numbers rise. The more people trust your content and communications, the
better.
What is Bitly used for?
Users can edit the back-half of an individual link, offering an
enhanced preview of the content their audiences are about to view. Brands can
assign individual URLs to any of their links in real-time. They can scale and
automate workflow with the solution’s APIs and 700+ integrations. Create and
share custom short links through SMS or help social influencers with custom
referral links as well. Every link gets encrypted with HTTPS, to ensure
adequate protection against all kinds of third party tampering.
Who Is Bitly Best For
That will depend on
their needs and budget. It is good that Bitly has options for each one of them.
Let’s break the details for each public and see what’s the best fit for them.
Small
Businesses
Small businesses will
be happy with Bitly. Their free option is quite useful, especially for those
who do not have a large number of URLs to shorten. Also, this version without payment
does not allow for branding. Still, that may not be so necessary if the agency
is small.
Medium
Businesses
The medium business
will have the pro plan to choose from. The price is quite affordable for teams
which do not have a lot of employees. The number of URLs that the service can
shorten is good per month.
Large
Enterprises
Large enterprises
have the most expensive plan. It is true that the pricing and the features do
not show on the page. Yet, the customer care team is very kind and nice. They
will inform any potential customer about what they need to know to hire the
most suitable product for them.
Freelancers
Self-employed people
may or may not have a large budget. If they do, then the basic plan might bring
about great results for them, especially if they work as marketers for many
clients. If they don’t, then the free version will surely adapt to their
requirements.
What
does Bitly do?
The
idea behind this service is to offer a good shortener for URLs for every client
who needs it. Then, they can share those links via social media, a web page, or
any medium that they desire. The idea behind this product is very useful for
Twitter, that has a limit on the number of letters to use.
Bitly Features
Here is a list with all the details you need to know about the
features of this powerful tool:
·
Link analytics: With this feature, you can analyze the performance of any
link or shortened URL. Of course, this includes the number of clicks and social
interactions.
·
URL shortening: This is Bitly's main feature; with it, users can convert
any long URL or link to a short and concise link. With this, you can increase
your audience engagement by over 30% (according to the developers of
Bitly).
·
Link branding: Generic links don't usually work as well as a personalized
brand link. If you want to increase your presence on social media, then this
feature is for you. It allows you to create a customized shortened URL built
around a brand or product name.
·
Link retargeting: With this feature, you know who clicked on your link but
didn't complete the whole funnel process. This information allows affiliates,
businesses, and marketers to retarget this audience and increase the results of
each campaign.
·
SMS short links: If your target audience uses their phones rather than
laptops or computers, sending them the links via phone might be a must for your
product or service. With Bitly's integrated API, you can create thousands of
unique SMS communications for customer support, order statuses, service delays
or changes, appointment reminders, fundraising, or anything you need to
deliver.
·
QR Codes: This feature is fantastic for businesses that need to keep
offline content updated while decreasing manufacturing costs. For example, you
could have a virtual menu for your store updated with a QR code, so you won't
have to reprint the menus if you make a change.
How does Bitly work?
Bitly is a link management platform that helps brands deliver
and measure their marketing efforts across all channels. Through branded
bitlinks, mobile deep linking, and omnichannel campaign tracking, the platform
offers a complete marketing solution to drive customer experiences. Using HTTP
301 redirects for its links, companies can use their own custom domains to
generate shortened links. This allows the company to push brand awareness on
services such as Twitter but use the Bitly engine to generate the shortened
URLs and track marketing metrics.
Bitly Review summary
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