In this Bitly tutorial, we'll create a URL link that works using bit.ly. Bitly URL shortener will simply take in a URL which is arbitrarily long and shortens it to look so small so it can be shared easily. Here is how.
How do i set up Bitly
Bitly is easy to set
up and start using, even if you have never used a link shortener before. It
only takes a few minutes to set up an account and begin using Bitly. Although
using Bitly is very straightforward, they also offer a “Bitly 101” user guide,
resources, videos, and other materials to help users make the most out of this
five-star link shortener tool.
The need for Bitly
The main objective of bitly is to serve as a solution to keep
control of the links we use in social networks (Facebook, Instagram, Twitter,
etc.), in digital marketing, improve customer service relations, and more
quickly reduce the length of these links to optimize the programming
process.
Create a link
in Bitly Mobile App
The mobile app of Bitly is very easy to use too and very
convenient to create links on the go. That is one cool thing about Bitly that a
lot of these URL shorteners lack; URL shorteners hardly have dedicated mobile
apps as Bitly does. Managing links on Bitly and filtering is very intuitive and
makes sorting and navigating links really flexible.
How to use Bitly
Any
marketer can use Bitly software to solve the business problem of shortening the
product or category landing page links, tracking their clicks and eventually,
use those insights to optimize customer experience and drive higher sales by
reducing user experience or content issues. You can use Bitly on any device,
and that, of course, includes your phone. In addition, there is an app version
available on the app store.
Bitly Link tracking
With this solution, users can track their link’s performance
over the course of use. You can monitor the amount of the incoming traffic
going through your link on a given day with the Bitly bar graph view.
Tracking Quality of Traffic
using Bitly
You will find a dashboard with the most relevant information
about each of your links. This information includes the number of clicks
on the link, the number of unique visitors, and the range of clicks for each of
them. But, of course, this is only the basis of the information presented on
each link. In addition to this, you can also get information about the
campaign's performance, geographical monitoring of each access, app
installations, and much more.
Monitoring
for Links
Knowing what happens
with links is key to optimize campaigns. Some tools only allow measuring how
many clicks one has received. But this is not enough for serious marketers.
Bitly knows this and offers much more in-depth data. By just clicking on “view
stats”, one can get all the info they need.
Link
Management Tools Features
Even though it may
not seem like it, links today have crucial importance. For that, it is crucial
to have some info about them. Bitly platform can greatly help with this.
• Control over the brand. People can rename
URLs, so they reflect the name of the company.
• Reports on how links are doing.
• Give the channel the credit it should
have.
Bitly tutorial summary
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