What are Google analytics
alternatives
Did
you know that there are also Google Analytics alternatives available? There’s
at least 20 such alternatives that you can use so why limit your options,
right? We’re sure the information provided below will cut your research time
significantly.
Google analytics alternative
Google
Analytics is a popular
free tool, provided by Google. It’s so popular that over 60% of all websites with analytics technology use Google Analytics.
Google Analytics works by recording a website’s data and then presenting that
data through in-depth tables, charts, and graphs.
Clicky
Clicky
is considered to be one of the most robust web analytics tool today and it
provides real time traffic information of your website. The main dashboard
includes a variety of website stats that can be customized based on date. It
offers a link report that shows all external websites sending traffic to you.
It offers an actions metric that measures all visitor actions like video views
and downloads by the user. It offers search data which provides a list of
incoming search keywords that brought the users to your website and, with its
Sheer SEO tool, Clicky also shows the ranking for those keywords.
KISSmetrics
The developers
of KISSmetrics claims it is a customer web analytics
tool that will help you in customer acquisition as well as customer retention
by giving you information on user engagement and habits before and after, they
buy from your website. So it’s somewhat one step ahead of “just visitor stats”.
Chartbeat
Chartbeat is
a tool, which I have been personally using, till some time ago. It is focused
primarily on real-time data and real time analytics. In short, this is a tool,
which lives in the preset. Its robust dashboard, iPhone app and email alerts
notifies you immediately of any server crash, or traffic spikes. Their
clientele include Billboard, Fox News, Foursquare, and Time.
SegMetrics
SegMetrics allows
marketers to analyze their sales marketing funnel, from ad click to repeat
purchase.
Unlike
other tools it offers longterm tracking of prospects, not a limited set of
website visits. It connects to a marketer’s various tools, including
advertising platform, email system and payment provider. By linking all the
data to someone’s customer ID it is able to keep a consistent history of how
the marketing touchpoints they have encountered. Every step of the funnel can
then be optimized to best work together, from allocating advertising budget to
testing new email sequences.
Woopra
Woopra is
also a real-time website analysis tool that targets customer engagement. It
offers top-notch analytics that allows you to seamlessly monitor more than one
website simultaneously.
Mixpanel
Mixpanel is
another real-time analytics tool that measures user engagement.
FoxMetrics
This web analysis tool will
allow you to specifically use metrics that your business requires. It offers
four key features: Funnels which help you identify the points at which users
drop an action (such as a purchase) and so that you can “fix them up” for maximum
profits; Profiles which automatically builds user profiles and create customer
life cycle, Segments which help segregate website traffic into categories and
Triggers which are actions, on the basis of which you can assign a reaction.
Gauges
Gauges is
a Javascript based real time web analysis tool that varies in pricing based on
number of pageviews. It gathers and analyzes web traffic in real time.
Inspectlet
Inspectlet is
an analytics tools more focused on Usability testing. It has four important
features, which are: eye tracking heatmaps, screen capture, customizable
metrics, and real time analytics. It goes beyond just providing the basic
visitor metrics.
GoingUp
GoingUp provides
website analytics as well as SEO tools for your site. It allows you to
track visitors, sales and conversion rates while offering search strategies.
eTracker
eTracker is
an analytics tool that gives you real-time data and combines qualitative and
quantitative analysis so you can have all the information you need to evaluate your
site’s traffic.
Google analytics
alternatives Summary
Data
empowers you. If you don’t track things on your website, you’re left in the
wild and all your decisions will be based on gut feelings. That’s not always
the best approach. Google Analytics is a powerful tool that gives you access to
a lot of actionable data that you can apply to grow your website. And when
paired with other analytics,
it’s really a must-have for growth.
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