How does Google analytics work
Google
Analytics is a free service that gives business owners insight about how people
interact with their websites. Learn who visits your site, how they reached your
site and what they do on your site. See how long people stay on certain pages
and which pages are viewed most. You can also learn more about your visitors,
such as which languages they speak and whether they browse with desktop, laptop
or mobile devices. All of this information can help focus your marketing toward
your intended audiences.
How to Add Your
Google analytics Tracking Code
You need to add
your tracking code to every page of your website. Or at least to every
different type of page your site has. By adding the code to the header or
footer, you can add the code to your whole site.
The tracking code needs to be added
right after the < head > tag of your header file. If you have built your
site using HTML files, that will mean adding the tag to those files. If you use
a CMS like WordPress, you may also have the option to install Google Analytics
via a plugin. If you search the WordPress plugins page for ‘Google Analytics,’
you will find a range of options (read the reviews before you choose). Then,
all you need to do is to follow the instructions to install the plugin.
With your Google Analytics account
set up and the tracking code added, you are ready to get started. Analytics
will begin tracking data straight away. While you wait for site data to build
up, there are a couple of other Analytics features that are worth setting
up.
Creating Your Google
analytics Links
Here’s
what to do to create your account:
1. Create an account by going to www.google.com/analytics
2. Enter the requested information,
including whether you’d like to track a website or mobile app.
3. Click the “Get Tracking ID” button
at the bottom of the page. Copy that code to your clipboard.
Star tracking
One
of the best things about Google Analytics is that it offers a range of metrics
that users can customize to fit their needs. All of Google Analytics’ features
can be accessed and configured from the left sidebar.
Here
are three features that matter most to small businesses.
Traffic sources
Find
out where your visitors and customers are coming from. Just click on the
Acquisitions tab on the left sidebar and you’ll be able to view all traffic
sources, such as channels, referrals and organic searches.
You’ll
also be able to find which search terms visitors are using that led them to
your website. Google Analytics automatically scans more than 20 major search
engines, such as Google, Bing, Yahoo, MSN, AOL and, of course, all of Google’s
properties. It also includes searches from international search engines like
Baidu as well as searches from major websites like CNN.
In conclusion
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