Google
Analytics is a free website analytics application that helps webmasters analyze
site traffic. It’s one of many tools provided by Google for website metrics. In
short, the platform gives you a complete picture related to your site
performance.
What Google analytics does
GA
collects a wide range of data and generates insightful reports. You can use
those reports to learn more about your website and its visitors. Some
basic information collected by GA includes how many visitors your site gets,
where those visitors come from, how they navigate through your site, how long
they spend on each page, and much more. The list goes on and on.
How do I signup for Google
analytics
If
you want to skip the details and just get started, here’s a rundown of how to
set up Google Analytics on your website:
•
Sign in to Google Analytics with your Google account
•
Click the Admin button on the bottom left sidebar of your dashboard
•
Select an account or create an account
•
How to login to Google
analytics
To start Google
Analytics:
1.Log in to
your Google account.
2. Go
to analytics.google.com and choose sign up.
3.You are given
a code. Paste this in to your HTML file, just before </head >.
4. Give it a
day for Analytics to locate your page and start logging usage.
How to set up Google
analytics
Click
on the dropdown menu to create a property
•
Click on Website and add your site’s name and URL
•
Choose your industry
•
Choose your time zone
•
Click on Get Tracking ID
•
Install Tracking ID on your website
Google analytics dashboard
monitoring
Google
Analytics places many of the most common analytics on the dashboard. However,
you can set up a custom dashboard to see exactly what you need. Under the
“Customization” tab, find the link for “Dashboards.” You can use a dashboard
template or create your own. Within the Google Analytics dashboard, users can
save profiles for multiple websites and either see details for default
categories or select custom metrics to display for each site. Available
categories for tracking include content overview, keywords, referring sites,
visitors overview, map overlay and traffic sources overview. The dashboard can
be viewed on the Google Analytics site and is available through a widget or a plugin for embedding into other sites.
Customized Google Analytics dashboards are also available from independent
vendors.
Google analytics login:
conclusion
You’re now
ready to start tracking your site data with Google Analytics. You know what the
platform’s all about and how to get it set up. You should also have a good idea
about the different ways you can use it to help your site. From tweaking
marketing campaigns to improving site content, Analytics can help you in many
different areas.
What makes the platform so useful is
that it delivers tangible data. You can get data on your site and your users.
This data provides you with concrete insights you can use to develop your
business further. Now that you’re up to speed with Google Analytics, those
insights are at your fingertips.
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