Despite
it’s popularity in the marketing world, many are still in the dark about Google
analytic pricing, exactly what this service is, how it can benefit their
business, and most importantly, what will it cost.
To
help settle the confusion around the cost of this platform, and if it’s worth
it at it’s price point read on to see a comprehensive view of your pricing
options.
How much does Google
Analytics cost?
Google
Analytics 360 will cost you $150,000 dollars a year.
Luckily
for marketers at small and medium-sized businesses, the standard, free version
of Google Analytics usually provides more than enough insight to successfully
guide their marketing efforts. For large enterprise companies who need the
extra capacity or reporting capabilities, however, the premium service has a
lot to offer that can justify its price tag.
Is Google Analytics free?
When
you research Google Analytics, your first question is, “is Google Analytics
free?” The answer? Yes and no.
Google
Analytics is known as a “freemium service”. With a freemium service, you get
access to the basic features of a product for free. If you want the more
advanced features, however, you must upgrade to the paid version.
When
you look at Google Analytics pricing, you’ll see there is a version that your
business can access for free. As you look more into the cost for Google
Analytics, you’ll also see there is a paid version of Google Analytics, known
as Google Analytics 360, that costs a whopping $150,000 a year.
The
good news is, if you’re a small to medium-size business, the free version will
provide you with everything you need. On the other hand, if you’re a large
company that needs more capacity, the paid version will be the best option.
Google analytics Pricing
Google
Analytics works on the hybrid model meaning it offers the freemium service as
well as paid service. The great news is that small business owners can use this
service for free without paying any amount or monthly charge. But if you want
more advanced features that there are some recurring fees that you will have to
pay.
Unlike
the free version, the price difference in paid and free one is quite high.
Google Analytics 360, also known as Google Analytics premium will cost you the
amount of $150,000 per year. This is the huge price difference because those
features are worth considering.
Free vs Paid Versions
As
there is a major difference in prices this is obvious that premium version
comes with some additional features but that doesn’t mean your business needs
that additional features.
So
before signing up, it’s important that you understand your business needs and
very well analyze the cost, capabilities, and difference in both versions.
Google analytics Pricing Summary
Google
Analytics has two pricing tiers: Free and 360. Google Analytics 360 provides a
suite of reporting tools and services to help optimize the effectiveness of
your advertising budget. GA 360 also includes higher data limits, BigQuery
integration, more custom variables, a Service Level Agreement, and a dedicated
support team. Pricing starts at $12,500 per month and you can enhance your
Google Analytics reports with Angelfish Software.
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