Google analytics review

 

You could say that Google Analytics is the most well-known platform for website analytics. However, being the most well-known doesn't always mean they're the best choice.

Google analytics Review?

Google Analytics is a very powerful tool, allowing you to determine an astonishing amount of statistics for your website, including Audience overview (visitors etc), Acquisition (How people are finding your website) and Behaviour (What people do when they get to the website).

 Importance of data to online marketers face?

Data analytics is a rapidly growing area of expertise. According to data experts Domo, it’s estimated that for every individual on earth, around 1.7MB of data is created every second, the equivalent of the average mobile web page. What’s more, this data is growing at a nearly exponential rate, meaning that almost 90% of all data has been created in the last two years.

What Challenges do online marketers face?

With the staggering amounts of data being produced, analysing and understanding this information can bring all kinds of benefits. Below, we’ve outlined just a few examples of how data analytics can be used. It can: Without data, it is impossible to show what effect your SEO strategies are having. Tracking performance and progress makes analytics invaluable to marketers. According to HubSpot, 61% of respondents say generating traffic and leads is their most significant marketing challenge. When the C-suite isn’t getting the leads they expect, they start questioning if your work is valuable. That is where data becomes crucial to digital marketers.

 

What is Google analytics used for?

Google Analytics is a free website analytics application that helps webmasters analyze site traffic. It’s one of many tools provided by Google for website metrics. In short, the platform gives you a complete picture related to your site performance.  GA collects a wide range of data and generates insightful reports. You can use those reports to learn more about your website and its visitors.  Some basic information collected by GA includes how many visitors your site gets, where those visitors come from, how they navigate through your site, how long they spend on each page, and much more. The list goes on and on. 

 Why do you need Google Analytics?

Your website is the nucleus of your online presence. Whether you operate personal blog, small business website, or international ecommerce company, your website plays a crucial role in your success. 

By using Google Analytics, you’ll have a better understanding of how effective your website is as a marketing tool. You’ll learn valuable information, such as which digital campaigns are driving the most traffic to your website. 

Tracking traffic patterns and visitor behavior allows you to measure the effectiveness of your website, combined with your overall digital presence. 

Where are your website visitors located? Which marketing channels are driving the most traffic to your site? What are the most popular pages on your website?

All of these questions, and more, can be answered with Google Analytics.

 What can you do with Google Analytics?

Google Analytics is used to track website performance and collect visitor insights. It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track goal completions (such as purchases, adding products to carts), discover patterns and trends in user engagement and obtain other visitor information such as demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze various customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.

 

• View the most important analytics data first.
• Discover which online campaigns generate the most traffic and conversions.
• Identify where the best visitors are located.
• Learn what people are searching for on your site.
• Understand what people click on the most.
• Highlight top content.
• Identify the worst performing pages.

 

Who is Google analytics for?

Google analytics can be used for marketing by:

• Ecommerce sites owners want their visitors to order a product.
• Bloggers want their visitors to stay longer on pages and read to increase their ad revenue.
• B2B and SaaS businesses want visitors to sign up to their email list to keep them informed on the latest news and features.

 

Google analytics Features

Regardless of the type of website you are running, having a better understanding of your visitors and how they behave on your site is going to help you get better results.

But if that isn’t enough, here are some reasons why you should use Google Analytics:

• It is free – There’s no catch here, Google doesn’t charge you to use Analytics, which is pretty helpful considering the amount of data you can pull from it.
• It is fully automated – Once you’ve added the tracking code to your website, Google Analytics will automatically track, record, and store your data.
• You can create customized reports – Using Google’s in-built tools, you can create custom drag-and-drop reports pretty simply (more on that later)
• Integrate with other tools – Easily link up your Analytics with other Google tools like Google AdWords and Google Search Console.

That’s not even mentioning all the site-specific things you can learn from Google Analytics like why visitors are bouncing off certain pages, the age/gender/location of your audience or the kind of content you should write.

Google analytics Metrics

Here are some of the most important metrics in Google Analytics to pay attention to:

• Traffic – visitors to your website.
• Traffic Source – where visitors are coming from (direct, referring, search engines, social).
• Session – a group of user interactions taking place within a given time frame.
• Average Time Spent – how long someone spends on your site.
• Average Pages Per Visit – number of pages a user visits.
• Top Pages – the most popular pages.
• Exit Pages – the pages where most people leave your site.
• Bounce Rate – the percentage of single-page visits divided by all sessions.
• Unique Users vs Returning Users – how many people are brand new to visiting your site vs regulars.
• User Behavior Flow – how visitors have browsed your site.
• Location – where users are browsing from.
• Age – their age bracket.
• Site Speed – how fast your site is

Now let’s go over the Google Analytics reports you’ll find and how to read them:

 

How does Google analytic work?

 

Google Analytics helps to track interactions that users perform on your website. This tracking is enabled by Javascript tracking code that collects data about your website visitors and their interactions on your website.

 Google analytics Review summary

Why should you monitor these reports regularly? They will help you get to know how much traffic you are receiving and alert you to any sudden changes. They will help you get to know where traffic is coming from, which will help you decide on which online marketing strategies are working best for your business. They will help you learn what your visitors want in terms of content. And they will help you see how your visitors convert into leads or customers.