Google Analytics, or
GA, is a free analytics tool that gives you an in-depth look at your website
and/or app performance. It integrates with Google Ads, Search Console, Google
Optimize, Google Tag Manager, and other Google products. It's a powerful tool
for analyzing traffic, audiences, and user behavior. In this article, we will
review the
The need for Google
analytics
Know
how well your website is performing? Your best converting traffic sources?
Which pages to improve first? These are all really important questions you
should know answers to. To help you understand the answers to questions like
those, and about your overall website performance, its essential that you use a
web analytics tool like Google Analytics. So that you can use it to help
improve your website sales or leads, here is a great short and sweet Google
Analytics guide for you. Let’s get started…
How do i set up Google
analytics
If you haven’t
installed Google Analytics on your website yet, then you should start by signing up for a free account and following the directions
on how to install Google Analytics tracking code on your website. If you have
installed Google Analytics on your website, be sure that you are also tracking
goals as this will give your Google Analytics reports deeper meaning. Goal
tracking simply tells Google Analytics that a visitor to your website has
completed a specific activity, such as making a purchase, submitting a lead
form, or stayed on your website for a minimum amount of time. You can learn
more about creating goals here.
How to Use Google Analytics
1. Create a Google Analytics account.
2. Add the name, URL, and industry of the
website you want to track.
3. Add a view to your property.
4. Add your tracking code directly after the
head tag of your site.
5. Visit your GA portal and verify the code is
working.
Overview of
Google Analytics Dashboard
You can find links to specific
Analytics reports down the left side of the dashboard. We’ll talk about each of
the main types of reports in detail later. The right-hand side of the overview
dashboard has the first insights into your site data. Graphs, tables, and other
representations of your data are displayed on ‘cards.’ They’re the panels on
that right-hand portion of the home page. There are simple options attached to
the cards to alter what they show.
Google Analytics
Link tracking
Google
Analytics Events Pro allows you to track the internal and external links that
people click on within seconds of setting up the plugin. This pro version lets
you track scroll tracking and click tracking. It’s good for tracking individual
links (or scroll depth) but doesn’t give you that cool “one-click outbound link
tracking”, placeholders, or video track.
Site monitoring
Using the
dashboards described above can help you get a good handle on many aspects of
your site. It can help you smarten up your content and sharpen your marketing,
alongside making many other improvements. Getting a proper handle on your
competitors is something else that can help you do that.
Competitor
site monitoring
Other areas of the tool are equally
helpful. You can check out how much overlap there is in your site’s audience
and that of your rivals. You can even get a detailed view of where a
competitor’s traffic is coming from. Alongside what Google Analytics tells you
about your site, these details can truly help you move your firm forward.
Google Analytics
Conversion tracking
Google Analytics
provides a way for you to track all kinds of conversions on your site using
event tracking. Set up events for every conversion you have and then get data
on where users are converting, what pages they are visiting, and extract
valuable insights about your customers.
Track Quality of Traffic
The Real-Time
dashboard is the first option on the left-hand menu to track quality traffic.
It looks similar to the main overview dashboard. The difference is it only
displays real-time data visualizations of users currently exploring your
site. The Real-Time reports update as Analytics receives new hits. The dashboard
shows how users are consuming content and provides insights into users. For
instance, click the ‘Locations’ option, and you’ll see where current site users
are based.
Google Analytics
Monitoring for Links
Once you’ve got Analytics and its
features set up, you can sit back and relax. After 24 hours, the platform
should have collected enough data for you to view your links
on the Google Analytics Dashboard. You can access these reports through the Google Analytics
dashboard. The home page of that dashboard is shown above and is also known as
the Overview dashboard. It’s where each of your visits to Analytics begins. On
that page, you’ll find everything you need to navigate through the platform.
Google analytics tutorial
summary
Google analytics is a
powerful tool for analyzing traffic, audiences, and user behavior. In this
article, we have sjhown a quick overview of the Google analytic tutorial.
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