Improvely is a great tool that helps
you fight fake clicks, advanced conversion tracking, conversion attribution
track clicks, conversions, and revenue from all your online marketing in one
place, plus it offers you competitive prices.
How
does Improvely
work
The
real time tracking provided by Improvely also means that your ads are
protected. Their click fraud detection spans across all of your campaigns and
ensures that any suspicious click activity on your ads will be identified and
stopped so that you can stop paying for fraudulent clicks. You can expect a
full-fledged report instantly, with the details such as IP address and
referring URLs to report to the search engine or the site on which you
advertised. Improvely can even report to these fraud entities by showing them a
warning page rather than your site. Further, you can fetch their IP address to
avoid the display of your Bing or Google ads to them.
What
are Improvely
Links?
The cloaking feature helps you to determine the URL that shows in the address bar and the text in the title bar so that no visitor can see your links .You can also use Improvely to quickly set up affiliate tracking. You’ll need to manage the payouts & calculations yourself, but you can use Improvely to track your affiliates traffic The platform shows you the exact ads, campaigns, keywords, and landing pages that made your commissions possible. Also, you don’t have to create a different link for each keyword.
Creating
Your Improvely
Links
Here’s
how to do it.
For
each affiliate you’ll need to:
1.
Create a tracking link in Improvely with your affiliate’s information.
2.
Create a 301 redirect from your website to this tracking link.
3.
Create a goal for your sales.
4.
Give both links (the 301 redirect and the ‘naked’ link with all tracking
information) to your affiliate.
Now you’re good to go. Anyone who clicks your
affiliate’s link will show up as Ad Traffic, and you can track their journey to
a sale.
Click and Conversion Tracking
Most Businesses target potential
customers through multiple online advertising platforms such as Google Ads,
Bing ads, Twitter ads, Facebook ads, etc… Therefore, Organizations must analyze
data from all these sources collectively and individually, as well. This is
only possible through a centralized data tracking system, which makes it
feasible to evaluate the effectiveness of every campaign. Knowing the sources
of new subscribers and customers can be very helpful. It can let you know which
of your ad campaigns are most effective, and which ones aren't really worth
your money.
In this Improvely review,
we must admit that this conversion tracking software does all of that and more.
As soon as you log into your Improvely dashboard, you get a quick snapshot of
how your campaigns are performing. You can then skim through key metrics such
as the number of people you have reached out to, goal conversions, conversion
rate, cost per acquisition and several others.
Improvely Conclusion
To
conclude, I would say that Improvely is great a option for you if you are
looking to lower your customer acquisition costs, prevent click fraud on your
paid campaigns, perform A/B split tests on your landing pages, and improve your
website conversions.
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