Improvely tutorial

The need for Improvely

The click fraud costs businesses $16.4 billion. Fraudulent mobile ad click grew by 102% in 2017 . And on the other hand click fraud is growing at 50% yearly. Improvely comes with the aim to solve such problems .

How to use Improvely

I like this tool and rate highly in this criterion because it’s simple and straightforward. For a tracking tool, you get a clean and uncluttered interface. Various data, like organic traffic, advertising traffic, and link reports, are presented in an organised way. Located just below the traffic reports are click fraud reports. Therefore, the information you need is easy to read and understand.

How Does Improvely Work

You can also use Improvely to provide marketing reports for clients. Here, what you can do is to create projects for your clients, and then you can send them the content of their dashboard.

They no longer have to pay for improved, but they have to pay you for the marketing analysis you make for them.

Link tracking

Click fraud tracking – This is one of the most popular features that Improvely includes. The automatic fraud monitoring is able to be set up to send an email alert the moment that suspicious activity is suspected. It packages everything together into a simple report so that you can block these fraudulent clicks, or report them on to Google.

Conversion Tracking:

This tool allows you to monitor where your traffic is coming from – whether from Bing Ads or Google Ad Words. You can also browse through optimised funnel reports to watch your traffic build-up. From there, you can recalibrate your PPC ad strategy. With this tool, you can monitor every site visitor using an auto-generated profile so you can strategise your campaigns to reflect location, demographics and behaviours.

In addition, Improvely allows you to conduct split testing and track clicks on your landing pages to let you choose which page performs better.

Track Quality of Traffic

Improvely gives you powerful conversion tracking reports so that you can check how many conversions you are getting from each of your traffic sources. For example, if your website is getting traffic from search engines, social media and pay per click campaigns, Improvely can track each and every visitor that comes to your website through these sources, and tell you how many conversions you got from each source.

Monitoring for Links

Its dashboard will allow you to view your analytics in up to three different views: Improvely Data, Improvely AdWords, and Improvely Bing Ads. Each section of each view provides its unique statistical breakdown necessary for improving your campaign’s performance.