Voluum tracker

Voluum is a link tracking software that helps you see what's working in your marketing campaigns, and where the money is coming from. Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization, and media buying. Setting up Voluum link tracker is very easy. In this tutorial, you will learn how to achieve that.

What is the purpose of ad tracking?

Have you ever wondered what the purpose of ad tracking is? Do businesses need it? Well, ad tracking does have its purpose. Technically, ad tracking monitors its performance, including advertising and brand awareness, its performance versus competition. It also tracks the product trials as well.

With ad tracking, you collect data from your advertising campaigns and then use the ad tracking to gain insights. This way, you can create more effective campaigns and ensure results and user experience. Moreover, you can capture a lot of metrics.

 

Metrics for Voluum tracking campaign

However, three key metrics are common among different ad tracking campaigns:

·         Clicks

·         Impressions

·         Views

 

Benefits of ad tracking

By doing ad tracking, you get the following benefits:

·      First, ad tracking gives you the data to know more about your audience. The insights are captured when the ad tracking solution analyzes more and more data. These insights can tell you more about their buying or engagement behavior. As a business, you can utilize the detail to refine your campaigns and serve the audience better.

·      Refines the ad experience for your audience. Every audience is different. That’s why it is vital to know about their likes. For example, if your audience is showing low engagement, then it is obvious they do not like what they are served. This way, you can change the approach and try different ad placements and types to improve engagement.

·       Lastly, you get a better return on investment(ROI) by using ad trackers.

This tool lets you do all of these by giving you an all-in-one ad tracker for your affiliate campaigns.

 

How to set up a Voluum tracker?

Setting up the Voluum tracker is easy. To get started, you need to do Voluum login. Once done, go to your dashboard and follow the below-mentioned steps:

  1. Go to Campaigns. The Campaigns section will list all your campaigns.
  2. From there, click on the New campaign button to add a new campaign.
  3. Now select add new DSP campaign option.
  4. Choose Native type when asked.
  5. Set the campaign status to green for active and grey for paused.
  6. Enter a campaign name. The campaign name should be unique.
  7. Add tags to improve search.
  8. Now, set the destination URL and flow radio button based on your funnel complexity.
  9. Put the domain name in the Advertiser domain text field. It would be best if you were the owner of the advertised offer to complete the action.
  10. Once done, set the capping options, including frequency option and impression per widget.
  11. You can also change more options by clicking on “show more settings.”
  12. Finally, click on the Next button to set targeting and save your campaign.


How To Track Events Using Voluum?

Voluum generally follows different types of actions that are performed by visitors and called events. Different events have different effects on the performance of a campaign. That is why it is important to distinguish them well.

In conclusion

Voluum is a link tracking software that helps you see what's working in your marketing campaigns, and where the money is coming from. Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization, and media buying. Setting up Voluum link tracker is very easy. In this tutorial, you will learn how to achieve that.