Google
Analytics is the premier analytics platform for tracking site or app
performance. It is part of a range of tools provided by Google that include
Google Search Console and Google Tag Manager. Check out this article, where
you can find supporting tools that use Google
Analytics.
Google
Analytics is a free website analytics service. By installing a short snippet of
tracking code on your website, Google Analytics will collect data about your
website visitors which you can access in a series of online dashboards and
reports.
How does Google
analytics work
Google Analytics is
a web analytics
tool that works by page tagging—that
is, adding a piece of JavaScript to the HTML of a website. This code sends
information about the page to a database that assembles the data. Page tagging
tools won’t capture every single page load, but they are consistent enough that
we can still find web analytics
data useful for analyzing trends. More
importantly, they are much easier to set up and use than tools that pull data
from web server logs.
Top Features of
Google analytics
Overview
of Google Analytics Features
·
Advertising
Reports
·
Campaign
Measurement
·
Cost
Data Import
·
Mobile
Ads Measurement
·
Remarketing
·
Search
Engine Optimization
·
Advanced
Segments
·
Annotations
·
Content
Experiments
·
Dashboards
·
Custom
Reports
·
Real-Time
Reporting
·
Audience
Data & Reporting
·
Browser
/ OS
·
Custom
Dimensions
·
Flow
Visualization
·
Map
Overlay
·
Mobile
Traffic
·
Social
Reports
·
Traffic
Sources
·
Universal
Analytics
Google
Analytics is free to use. However, there is an enterprise solution called Google Analytics 360 and
this will cost you around $150,000 a year. Don’t worry: the standard version is
more than enough for most people.
Google
analytics Frequently Asked Questions
Why is Google Analytics
used?
Google
Analytics is a popular digital analytics
software that provides valuable insights
and in-depth detail about the visitors on your website that help you to define
the marketing strategy of your business.
How Does Google Analytics
Work?
Google
Analytics works by adding a bit of JavaScript
code to pages on your website. When
a visitor lands on your website, this JavaScript code references a JavaScript
file and is tracked in for Analytics.
How safe is it to use Google
Analytics?
Google
Analytics is a highly secure platform that offers a range of security features,
like Safe Browsing, Security Check-Up, and 2 Step Verification to help you
protect your account.
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