Upfluence alternatives

Upfluence Alternatives 1.Modash, 2.Game Influencer,3. Traackr, 4.BuzzSumo, 5.Awario, 6.Hypeauditor, 7.GroupHigh

Upfluence alternative

When choosing an expensive software solution that you have to use for at least 12 months, it would be wise to look at some comparisons. So, we’ve gathered the top 7 Upfluence alternatives to help you decide between platforms.

List of Upfluence alternatives

7 Alternatives to Upfluence for influencer marketing

1. Modash

Modash helps you discover, analyze, and monitor influencers. Its influencer database covers everyone on Instagram, TikTok, and YouTube — that’s over 200M+ profiles.

Search and filter influencers based on the number of followers, engagement rate, hashtags, bio keywords, languages, and more.

You can get even more in-depth data and search an influencer’s audience, including location, language, interests, demographics, and more.

Modash’s influencer analysis tool can help you determine if an influencer is a good fit for your brand, with insights on follower growth, fake follower check, audience data, recent posts, brand affinity and more.

And that’s not all. Influencer monitoring eliminates the need for you to manually check partner content. Modash’s influencer monitoring platform does all the work for you –helping you keep your content on-brand and finding high performing content so you can use what works and not waste time on what doesn’t. You’ll be able to read all this valuable data in an easily understandable overview and report.

2. Game Influencer

Game Influencer specializes in influencer marketing for the gaming industry. They pride themselves on influencer matchmaking that can help you identify niche segments and connect you to the perfect influencer for your game.

As a full-service agency, each client is unique and influencer marketing strategies are by no means a one-size-fits-all. Their aim is to match you with publishers and developers to create new audiences in places you may not think to look in the gaming sphere, like fashion and beauty influencers, family or DIY, and even cooking influencers.

Results are easy to track and measure to help optimize campaigns. And campaigns can be produced in multiple languages, depending on your target audience.

3. Traackr

Traackr has been offering influencer marketing tools since before influencer marketing was even a thing.

They offer search and discovery, relationship management and campaign management. Traackr’s influencer discovery and campaign management are very thorough. Searches can be narrowed down by keyword, location, language, age, etc, but the Audience Attribute tool lets you do a deep dive into the followers of influencers.

Traackr’s platform is easy to use and lets you organize and categorize influencers in your network in a useful way, by relationship stage: aware, engaged, advocate. This makes it easy for anyone on your team to jump in at any stage and know where you’re at with your influencers.

4. BuzzSumo

BuzzSumo helps to take the guesswork out of content marketing by guiding you through the tools you need for research and analytics. With this platform, there is certainly more of an emphasis on content marketing versus influencer marketing, meaning you won’t find some of the bells and whistles of the other platforms, like fake follower checks. Influencer discovery and analysis are also limited.

Think of BuzzSumo as a digital editor for content marketing. It will help inspire you, guide your research, and give you the analytics you need to help you decide what your content will be and what is worth sharing.

5. Awario

Awario is not an influencer marketing tool, but it can be used in influencer marketing. What this means is that influencer discovery can only be done by tracking mentions and keywords, not via audience filters like other influencer marketing tools.

You’re probably wondering why we decided to include it on the list? Because it’s relevant. Social listening for influencer marketing helps measure the impact of your campaigns by seeing when and how your content is interacted with. It’s an excellent tool to be used together with one of the other influencer marketing tools.

Awario is a social media listening tool that looks for any mention of the brand, company name, product, and more on social networks, blogs, forums, news sites, and the internet.

The goal here is to find mentions so you can respond to them to generate leads, optimize content strategy, and overall improve your customer experience. Next, Awario analyzes all of these mentions to give you the full picture of your brand’s online reputation.

Awario lets you find brand advocates that already exist, but you can also find brand advocates of your competitors, which will save you a lot of time when looking for people relevant to your brand’s niche.

6. Hypeauditor

Hypeauditor analyzes influencer profiles and audiences and looks for signs of fraud, like fake followers, fake comments, and more. Essentially it analyzes audience quality and gives influencers and audience quality scores.

This score gives you data you can use when trying to negotiate influencer fees because why would you want to pay to reach an audience of fake followers?

In addition to the influencer discovery tool, you can also track the progress of your campaigns, compare up to five influencers at a time and gain insight into an influencer’s growth with account tracking. Hypeauditor is also helpful for monitoring your own Instagram account and gaining insight into your brand’s social media presence.

Upfluence is one of several Hypeauditor alternatives, offering a higher price (and different model), but with extra features e.g. affiliate programs, product seeding, and influencer payments.

7. GroupHigh

GroupHigh focuses more on bloggers than the other platforms mentioned above. With its large database, you can create lists of influencers and organize them by topic, social presence, and reach.

This tool looks at all of your existing contacts and compiles a list of influencers that you are already connected with, but may not know, making it easier to widen your network of contacts and build targeting outreach lists.