In this Upfluence review, we go through all the features and benefits of the highly rated Upfluence software that solves your influencer marketing issues. Lets get started
Upfluence review overview
As
one of the leading platforms for finding relevant influencers, communicating
with them, and managing your influencer marketing campaigns, Upfluence is a
terrific option for most businesses. Upfluence pricing is only available
through inquiry. So, you’ll need to get in touch with them to find out what
it’ll cost you. This hints that it’s not as affordable as you might think.
Upfluence Review
Upfluence
is cloud-based software for marketing campaigns and management that assists
users in searching influencer. This platform has two headquarters which are
located in Los Angeles and New York (USA), there are other offices in Europe,
which are located at Neuchâtel (Switzerland) Paris and Lyon (France).
What Challenges do online marketers face?
If
you’ve been doing influencer marketing for a while, you’ll know that it’s tough
to find the right influencers best associated with your brand. At that point,
you’ll be in dire need of scaling and optimizing your search process to find
the right influencers.
Manual
search can be slow and tedious, but we have some good news. There are dozens of
tools out there that’ll make your job much easier! With all the options you
could leverage in your search, the most popular and widely used software
currently is Upfluence.
What is Upfluence used for?
Upfluence
helps brands tell their story with powerful influencer & content marketing
technology. Upfluence’s software allows brands and agencies to identify and
contact millions of social influencers and bloggers at scale, as well as manage
and analyze their influencer marketing campaigns. Since the launch of our SaaS
software in October 2016, the company has shown a double-digit growth rate
month over month and we are looking to expand even more. Our team is
international and ever-growing, distributed between our offices in NYC,
Switzerland, Lyon, and Paris.
What does Upfluence do?
Upfluence
boasts of a database that is extensive compared to other similar marketing
platforms. The software’s proprietary
algorithm indexes millions of content across a variety of social media
platforms.
In
spite of the large quantity, users are assured that all the network members are
pre-screened using factors such as reach, engagement and identity validation.
The database is also updated regularly. This way, brands can get only legit and quality
influencers.
The
search functionalities of Upfluence allows users to put in as many keywords as
necessary. This narrows down searches using criteria such as location, social
platform, topics covered, number of followers and more. Search results then
become more accurate, which help brands choose collaborators more easily.
Who is Upfluence for?
The
product caters to freelancers, SEM managers, marketing agencies, advertising
agencies, PR agencies and in-house marketing departments. Upfluence allows
users to identify and manage influencers using a three-step process. Upfluence
offers an influencer database, which allows users to find contacts based on
different criteria such as social-community size, engagement rate and location.
The solution then shortlists contacts from the influencers list. Upfluence
allows users to view stats such as the performance of posts and topics covered
by each influencer.
Upfluence Features
The
number of features offered by Upfluence is too many to count. So, here are just
a couple of the ones we love:
• Influencer Management – Get a centralized
dashboard to manage all your partners in one central location. You can even
save your favorites, give them personalized promo codes, and more.
• Product Seeding – Let influencers choose
the products they want to promote, and set up working conditions (paid,
product, hybrid).
• Campaign Workflow Management – Manage all
your campaigns with tracking labels and progress metrics from one dashboard.
• Influencer Payments – Pay all your
influencer partners in one go, with just one invoice.
• Campaign Analytics – Easily measure your ROI with deep insights and performance reports.
How does Upfluence work?
Upfluence is an influencer marketing platform specially made for helping eCommerce business owners to grow their sales. The software enables users to access more than 4 million influencer profiles across different social media platforms. They can also filter out search results to find out the ideal influencer for their scheduled campaigns. Further, organizations can use the platform to discover organic influencers within their website audience and customer base. eCommerce businesses can collect the social data of their visitors, analyze them and add them within their own affiliate campaigns. Upfluence also offers insights into influencers’ performance by analyzing their engagement rates, audience size, posting habits, and more. With the customizable Influencer Relationship Management dashboard, users get access to necessary AI-powered tools for sending in-app emails, briefs-editing, managing negotiations, payments, etc., within a unified portal. Moreover, users can execute smarter investments and maximize their ROI with this software.
Upfluence Review summary
Upfluence
is one of the most recognizable influencer marketing solutions among marketers.
They’ve been in the market for a long time and provide valuable software to
brands that are willing to invest in an all-in-one solution. It is easy to use,
combines many necessary tools, and makes your day-to-day easier.
Sometimes
great things come at a price. But sometimes, the price is worth it. Let’s wrap
up this Upfluence review and give our final rating.
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