Upfluence tutorial

In this Upfluence tutorial, you will find everything you to help you understand upfluence influencer management software and a brief Upfluencer tutorial on how to use it. From setup to traffic monitoring – we have it all

Upfluence tutorial overview

When used to its fullest potential, Upfluence helps scale your influencer marketing campaign and generate higher sales, brand awareness, and conversions. Its software has influencer databases from more than 150 countries on different platforms like Instagram, Twitter, YouTube, Facebook, Twitch, Pinterest, and more.

How do i set up Upfluence

By creating new data fields in the CSV, you can incorporate more personal details into the message templates, which can refer back to these data fields to fill in blanks. So, if you’re a dog food brand targeting dog owners to collaborate with, you can add a field with their dog’s name that the template grabs as it sends messages out—and every influencer gets her own personal message. All email correspondence is archived into Upfluence for easy reference—all team members have visibility into any message sent to or from each influencers.

The need for Upfluence

Founded in 2013, Upfluence is a relatively new company. Nevertheless, they already work with the world’s largest companies. So, what’s so special about it? What is Upfluence?

Upfluence claims to be the “best influencer marketing platform,” and they live up to it. Essentially, Upfluence is an end-to-end solution that lets you find, communicate, and run campaigns with influencers from all over the world. They also handle project management, payments, tracking, and ROI calculations. What more could you want from a platform?

How to use Upfluence

The search functionalities of Upfluence allows users to put in as many keywords as necessary. This narrows down searches using criteria such as location, social platform, topics covered, number of followers and more. Search results then become more accurate, which help brands choose collaborators more easily.

Track Quality of Traffic

Upfluence also provides users with profile bios of the influencers with detailed information such as engagement rates. It’s also equipped with powerful tools that could accurately calculate and show an influencer’s real-time followers for every platform, their latest social media entry and relevancy, and influence scores. All data from the system can also be exported and used offline.

Monitoring for campaigns

Once your campaign has started, you’d also need to know how well it’s performing. This section of the Upfluence review will cover the analytics capabilities of Upfluence.

Upfluence has campaign monitoring tools that provide detailed influencer campaign analytics that can help you measure most relevant creator metrics in real-time like:

• Views

• Clicks

• Click-through Rate (CTR)

• Total engagements

• Estimated EMV (Earned Media Value)