As a marketer, it's crucial to have a clear
understanding of how your online campaigns are performing. Link tracking
software can help you do just that by providing valuable data on the clicks and
conversions generated by your links. In this blog post, we'll be taking a look
at the 10 best link tracking software for marketers in 2023. From the popular
and widely-used options like Google Analytics, to lesser-known but equally
effective tools like ClickMagick and Voluum, we've got you covered. Whether
you're looking to track affiliate links, monitor your overall link performance,
or optimize your marketing efforts, these software options will help you do
just that. In this blog post, we'll explore the features and benefits of each
software, as well as their pricing and user-friendliness, to help you make an
informed decision about which link tracking software is the best fit for your
business. So, let's dive in!
Here are several links to additional coverage on Affiliate marketing:
· Beyond Platform Limitations: Affiliate marketing Comprehensive Tracking Solution
· Visitor and Conversion Insights: The Power of a Cloud-Based Ad Tracker
· The Importance of Tracking and Growing YourAffiliate Marketing Efforts
Introduction
In today's digital landscape, link tracking is a
crucial aspect of any marketer's strategy. It allows businesses to monitor and
analyze the performance of their links, providing valuable data on key metrics
such as click-through rates, conversion rates, and revenue generated. This
information can be used to identify trends and patterns, and make data-driven
decisions to optimize link performance and improve overall marketing
strategies.
There are a variety of link tracking software
options available to marketers, each with their own strengths and features.
Some popular options include Clickmagick, Voluum, AdsBridge, Tapfiliate,
Leaddyno, Joturl, Anytrack, Google Analytics, Bitly, and getLasso. In this blog
post, we will be taking a closer look at these 10 link tracking software
options to help you determine which one is the best fit for your business.
ClickMagick
If you're looking for the best link tracking
software of 2023, ClickMagick is a top contender. This all-in-one platform
allows you to track and optimize all of your marketing efforts at once, making
it a versatile choice for businesses of all sizes.
One of the standout features of ClickMagick is its
ability to track an entire sales funnel, giving you a complete picture of how
your campaigns are performing. Additionally, the software is compatible with
almost every advertising channel and includes built-in affiliate marketing
tools.
Some other key features of ClickMagick include
advanced retargeting, automated bot filtering for accurate analytics, and
multiple marketing tools and metrics for detailed analysis. The software also
comes with an expert academy that offers the latest tips and tricks in the
industry.
In terms of pricing, ClickMagick offers a standard
plan for $67 and a pro plan for $97. Both plans come with a 2-week free trial
period, allowing you to test out the software before committing to a plan. We
recommend starting with the standard plan and upgrading as needed for your
business.
Voluum
Voluum is a top-of-the-line link tracking software
that is powered by AI and runs on the cloud. It offers a wide range of features
that allow marketers to track and optimize all of their campaigns from one
central location. Whether you're using a marketing platform or advertising
format, Voluum provides you with the data you need to understand your
performance and make improvements.
One of the key features of Voluum is its API, which
is particularly useful for developers and allows for remote control of your
account. Additionally, Voluum offers A/B testing options to optimize ad
performance, and tools to scale your affiliate marketing business with reports,
team workspaces, and link tracking. The software also has the ability to
auto-optimize ad campaigns with custom tools.
Voluum offers four different pricing plans to fit
the needs of any user. The Discover Plan is priced at $69 per month, making it
a great option for beginners. The next three plans, Profit, Grow, and Agency,
are priced at $149, $449, and $999 per month. Users also have the option to
auto-migrate their campaigns from other trackers with each plan.
AdsBridge
AdsBridge is a comprehensive and intelligent ad
tracking platform that offers a wide range of features to help businesses
optimize their marketing campaigns. In addition to basic tracking capabilities,
AdsBridge offers advanced functionality such as auto-optimization, multi-access
options, and a landing page builder to boost campaign performance and make
tracking more effective. With the ability to conduct A/B tests, filter out bot
traffic, and analyze all aspects of traffic, AdsBridge is a powerful tool for
digital marketers. The pricing for AdsBridge starts at $89 per month and goes
up to $799 per month for the Business plan, with a 14-day free trial available
for users. Additionally, businesses can contact the company to create a custom
plan tailored to their specific needs.
Tapfiliate
Tapfiliate is a powerful affiliate marketing
software designed to help online businesses host and manage their affiliate
programs. It allows advertisers to generate referral links and coupons, track
conversions, and manage commissions. The cloud-based platform is easy to set
up, with no complicated installation process. It includes all the standard
features needed to run an affiliate program, such as an all-access API,
automation tools, performance bonuses, and support for multiple languages.
One of the key features of Tapfiliate is its ability
to track conversions using cookies, making it easy to monitor the performance
of your affiliate program. It also includes a range of tools to help you grow
your program, such as the ability to create shareable social media posts,
custom sign up fields, and payout methods.
Tapfiliate offers a 14-day free trial, and also has
three pricing plans to choose from: Value, Pro, and Volume. The Value plan is
$49 per month, the Pro plan is $79 per month, and the Volume plan is $119 per
month. Each plan includes a range of features tailored to different business
needs. The customer support team is available to assist with any questions or
issues related to pricing and billing. With Tapfiliate, you can save money
while growing your business.
Leaddyno
Leaddyno is an advanced affiliate tracking software
that makes it easy for advertisers to create, track, and optimize their
affiliate marketing programs. With its integration with more than 30 different
e-commerce and digital marketing platforms, setting up and managing commission
payments is a breeze. The platform also provides detailed tracking reports,
allowing you to monitor the performance of your affiliates and identify areas
for improvement.
Leaddyno is user-friendly and customizable, making
it suitable for affiliates of all skill levels. The software is also flexible,
allowing you to choose which features to use or not use, and versatile as it
can be used as an all-in-one solution or as part of a larger affiliate/referral
program.
In terms of pricing, Leaddyno offers competitive
plans for its customers, starting at $49/month for the Starter plan, $129/month
for the Plus plan, $349/month for the Pro plan, and $749/month for the Premium
plan. The platform also provides excellent customer service, with a team of
experts ready to resolve issues and answer questions promptly.
Joturl
JotURL is a comprehensive digital marketing
optimization tool that offers a wide range of features to professional online
marketers, advertising agencies, and e-commerce businesses. With JotURL, users
can manage, optimize, compare, and monitor all their marketing links in one
unified solution. The tool offers powerful tools and capabilities such as CTAs,
conversion tracking, branded links, custom QRs, remarketing, monitoring, deep
linking, and analytics & trends. These features help users to leverage and
measure cross-channel touchpoints, optimize their marketing budget, enhance
campaign implementation and performance, and improve conversions. JotURL also
offers competitive pricing plans starting at €7/month, making it a
cost-effective solution for managing traditional online campaign processes.
Anytrack
AnyTrack is a powerful conversion tracking platform
that can help digital marketers to better understand their target audience and
optimize their marketing efforts. The platform is easy to set up and can track
a wide range of paid and organic traffic, making it a versatile tool for PPC,
Facebook, and Native ad marketers.
AnyTrack allows users to automate the flow of
conversion data across their marketing stack, providing them with valuable
insights into customer behavior and campaign performance. The platform's
features include the ability to add all pixels using one tracking tag, connect
with AnyTrack properties easily, track specific events, set event mapping for
each pixel, and view and export data.
AnyTrack Features • Add all your pixels using one
tracking TAG • Connect with your AnyTrack property easily • Choose which events
to track • Set event mapping for each of your pixels • See what’s your best
campaigns and ad sets • Receive webhooks every time you have a conversion •
View and export all your data
AnyTrack pricing offers competitive rates and
pricing plans to its customers. Free- $0/month, Basic -$50/month, Personal -
$150/month. Advanced - $300/month. In addition, AnyTrack also offers a 14 day
trial period for its customers, which is free.
Google Analytics
Google Analytics is a powerful and free website
analytics tool that allows webmasters to analyze site traffic and gain valuable
insights into their website's performance. The platform collects a wide range
of data and generates detailed reports, providing information on things like
the number of visitors, where they come from, how they navigate through the
site, and much more.
By using Google Analytics, businesses can gain a
better understanding of their website's effectiveness as a marketing tool,
learn which digital campaigns are driving the most traffic, and track user
behavior and interactions. With features like Javascript tracking code, traffic
source analysis, and session tracking, Google Analytics provides a complete
picture of website performance.
Some of the key metrics to pay attention to in
Google Analytics include traffic, traffic source, session, average time spent,
and top pages. Additionally, the platform offers a variety of reports that
allow users to gain insights into things like user behavior flow, location,
age, and site speed.
Google Analytics is a free tool that is fully
automated and offers the ability to create customized reports, as well as
integrate with other Google tools like AdWords and Search Console.
Additionally, it also offers a paid version, Google Analytics 360, which
includes additional features and services for optimizing advertising budget and
higher data limits. Overall, Google Analytics is a must-have for businesses
looking to gain a deeper understanding of their website's performance and user
behavior.
Bitly
Bitly is a URL shortening software that helps
organizations to scale their businesses by generating and sharing customized
links. The solution allows organizations to change the destination URL for
short links, including QR codes, and edit the back-half of an individual link
for an enhanced preview of the content their audiences are about to view.
Brands can assign individual URLs to any of their links in real-time and scale
and automate workflow with the solution’s APIs and 700+ integrations. With
Bitly, links are encrypted with HTTPS to ensure adequate protection against all
kinds of third party tampering.
Bitly offers a range of features, including link
analytics, URL shortening, link branding, link retargeting, SMS short links,
and QR codes. It allows users to create personalized, brand-based shortened
URLs, track the performance of links, and retarget audiences who clicked on a
link but didn't complete the desired action. Additionally, it offers an
integrated API that allows users to create thousands of unique SMS
communications.
Bitly offers a free version, as well as paid plans with
monthly and annual subscriptions, including a Basic plan for $35/month, a
Premium plan for $300/month, and an Enterprise plan, details of which are
available upon request.
Lasso
In this Lasso review, we will explore the features
and benefits of the highly-rated Lasso software, which aims to solve
performance marketing issues. We will dive into what Lasso is used for, the
various features it offers, and how it works to help affiliate marketers manage
their links effectively. Some of the key features of Lasso include product
displays, affiliate link opportunities, a dashboard, Amazon integration, click
tracking, and link health. It also allows for customization of link displays,
creation of custom URLs, and import/export of links with ease. Additionally,
Lasso helps improve conversions by adding responsive display boxes to blog
posts and optimizing website linking strategies for on-page SEO and building
the Google Knowledge Graph. Its pricing plans include Essential at $33/month,
Advanced at $84/month, and Portfolio at $249/month. Overall, Lasso offers
competitive rates and a comprehensive solution for managing and optimizing
affiliate links.
Conclusion
In conclusion, link tracking is an essential tool
for any marketer looking to optimize their campaigns and drive better results.
The 10 best link tracking software for marketers in 2023 include ClickMagick,
Voluum, AdsBridge, Tapfiliate, LeadDyno, JotURL, AnyTrack, Google Analytics,
Bitly, and getLasso. Each of these tools offers a unique set of features and
capabilities to help you track, measure, and improve your marketing efforts.
ClickMagick is a powerful all-in-one link tracking
and optimization tool that offers features such as split testing, click
tracking, and link cloaking. Voluum is a leading tracking and optimization
platform for digital marketers, with features such as conversion tracking,
fraud detection, and real-time reporting.
AdsBridge is a user-friendly link tracking and
optimization platform that offers features such as split testing, conversion
tracking, and link cloaking. Tapfiliate is a cloud-based affiliate tracking
software that enables advertisers to create, track, and optimize their
affiliate marketing programs.
LeadDyno is an easy-to-use tool for affiliates and
those using an affiliate marketing system, with features such as custom
affiliate portals, multiple tracking options, and ease of use. JotURL is a
digital marketing optimization tool that provides professional online
marketers, advertising agencies, and e-commerce businesses with a single,
unified solution for managing, optimizing, comparing, and monitoring all their
marketing links.
AnyTrack is a powerful link tracking and
optimization platform that offers features such as conversion tracking, link
cloaking, and split testing. Google Analytics is a free website analytics
application that helps webmasters analyze site traffic, with features such as
real-time reporting, audience demographics, and user behavior flow.
Bitly is an URL shortening software that helps
organizations to scale their businesses, with features such as link branding,
link retargeting, SMS short links, and QR codes. getLasso is a link tracking
and optimization platform that offers features such as conversion tracking,
link cloaking, and split testing.
In conclusion, the 10 best link tracking software
for marketers in 2023 include ClickMagick, Voluum, AdsBridge, Tapfiliate,
LeadDyno, JotURL, AnyTrack, Google Analytics, Bitly, and getLasso. Each of
these tools offers a unique set of features and capabilities to help you track,
measure, and improve your marketing efforts. It's important to evaluate the
specific needs of your business and choose the software that best fits those
needs.
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